Development and management of the digital marketing strategy & ensuring meeting digital marketing KPIs
Management, monitoring, and measurement of all digital marketing campaigns and prepares reports for leadership review
The candidate must have work experience in campaign execution using Google AdWords & LinkedIn, FB paid campaigns
Good knowledge of SEO Tools such as Google Search Console, Google Analytics, Screaming Frog, SEMrush, Majestic, or Ahrefs.
Manage and supervise organic social media posts, content calendar, social leads, and social media monitoring including competitors social media monitoring
Track and analyze website traffic using GA, prepare web analytics reports & custom dashboards
The candidate must have experience in landing A/B testing using Optimize / Hotjar etc.
Proven experience across all aspects of digital marketing including organic, paid, social, website, email, search, and advertising
Fluency in SEO core elements including on-page and off-page tactics, site-navigation optimization, internal linking and URL structure, metadata, headers, dynamic and static page templates, XML sitemaps, canonical tags, structured data tags, etc.
Performing site-specific keyword research and competitive analysis.
Ability to create presentable and self-explanatory reports for clients
-Recommend changes to website architecture based on the new Google Page Experience Update
Collaborate with cross-functional teams, including Product, Content, Development, and Design.
Audit and perform a backlink analysis to maintain a diverse and healthy link profile.
Experience with managing relationships with external websites and successfully acquiring backlinks.
Work with the technical team to fix information architecture and usability issues.
-Monitoring site rank performance and developing SEO enhancement strategies
Conduct general market research to keep abreast of trends and competitor’s marketing movements.
Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data. Manage Social Media marketing campaigns & promotions and day-to-day activities
Develop a strategy and implement a proactive process for capturing customer online reviews, identify threats and opportunities in user-generated content surrounding the business.
Must have an analytical mind and should be able to monitor, track and evaluate web analytics metrics to improve strategy. In fact, measurement and result evaluation must be an integral part of your approach.
Prior experience in an agency, or having hands-on experienced of SEO and Content marketing in b2b an saas based industries.
Lead generation experience into the b2b and saas based industries.
Demonstrable social networking experience and social analytics tools knowledge.
Knowledge of online marketing and a good understanding of major marketing channels.
Proven track record of developing innovative and highly effective digital marketing strategies.
Proficient in marketing research and statistical analysis.
Well-versed in the use of social media as a marketing tool.
Able to develop budgets.
Exemplary verbal and written communications skills with a passion for learning.
Proven ability to meet deadlines and successfully manage multiple projects simultaneously