We all have used the search bar and search button for searching purposes. Maybe we can’t spend a day without using google search or any type of search online. Online search has become a part of our lives today.
Imagine you want some information, and you Google it! Boom, that’s a search.
Imagine you are browsing an eCommerce website and want to buy something, and you hit the search bar. Boom, another search!
Imagine you need to go to a party and you search for party shoes. One more search!
So, basically, an online search is the basic need for today.
Have you ever wondered, even if we search for black shoes, or party shoes, or cheap shoes or ‘brand’ shoes, many results appear, and all of them are relevant? How so? Well, the reason is that when you hit the search button, the query is compared to a large database upon the type of your query. Your search query is first identified and then it is searched in the relevant database. If you are wondering then, a large enterprise search software does the work for it.
So, how this search type is determined and what are the types of those searches? We know you must ave got a lot of questions, but don’t worry, they all will be answered in this blog.
We will cover the types of searches first in this blog.
This type of search happens when the customer is either smart or knows the exact name of the product. If the user knows the exact name of the product he wants, then he will enter the exact name in the search bar, or if he is smart, then he might copy the product name from the other website. So, this is called the exact search.
When the exact product name is searched, it finds results from the product name database and brings you relevant results.
- Nikon D3500 DX
- Macbook Pro 16”
Another type of search is the ‘Category search’ itself, and it is the second most popular search on any search bar. Whenever any customer is looking to buy let’s say ‘shirts’, then he might search ‘Shirt’ in the search bar, and he should get all the shirts listed on the website. Upon hitting the search button, the system detects that the user requested the category search and it will return the whole category’s webpage as the search result.
- Hard drive
Some users search compatible products like a charger for their phones, adapter for their laptop, iPhone X case, etc. This type of search usually includes the following format:
“Product name + accessories”
- iPhone X case
- MacBook Air Adapter
So, when the software detects the upon format in the search query, it is already classified as “Compatibility Search”, and returns the results according to the query.
This type of search happens when the user is facing some problems and is unaware of the solution, and instead of getting the solution, he/she writes down the problem in the search bar itself. And that’s why you should get a smart search engine that can help all types of searches and return the results what exactly the user wants.
- Coffee stains on shirt
- Sore throat
When the user has a sore throat and he is not sure what product is the cure for it, symptom search helps its best and returns medicine or therapy for sore throat.
If the user is searching a non-product term, let’s say for the return policy or his past orders, and not sure where to navigate, he simply uses the search button and tries to navigate to the page he/she wants.
- Return policy
- Past orders
When the customer is not sure about how to return the product, he simply writes it in the search bar, and your search engine should e smart enough to return the result the user wants.
Users may search for a product based on its features as well. When the user is not sure about a particular product, he types the features he/she wants and then the search results must serve the results of products that have the same features the user typed into the search bar.
- Fully automatic top load washing machine
- IR blaster phones
Above are the features of a washing machine and a phone. The search engine should return the results of product features as well, and not only the product name. Get a smart search engine that actually understands your user’s search queries and returns the results accordingly.
Abbreviation and Symbol Search
Some users might include abbreviations and symbols to search, which is the most strange search behavior. Imagine someone searching for sunglasses by just putting a sunglasses emoji. Eh! Still, we need to return the relevant results. Or even someone putting just abbreviated product names in the search bar.
People tend to use emoji when they search from their phones. But, emoji search cases are very rare, but still, you gotta make your search engine smart.
Whenever a user searches for adjectives with the product, like best perfume, cheap dresses, etc. is the subjective search. This type of search often has adjective prefixes. So, even if there is an adjective before the product name, your search engine should be capable of detecting that and serve the search results accordingly.
- Mild perfume
- Lightweight shoes
When the search term includes an entity related to the product in the search query, like when movies are searched by a character’s name from the movie, it is a relational search. The actual product is related to the user’s search query. Let’s take some examples to understand it in a better way.
- James Bond Movies
- Murakami Books
Even when the actual product name has no such words, the relevant results will appear, like upon searching Murakami books, you will get results for all the books written by Murakami.
When your search query is based on a theme or weather or anything like that is thematic search. Enterprise search also supports thematic search which can return results based on the theme like when you search for Christmas presents or Halloween costumes.
- Christmas Costume
- Winter jackets
- Summer dresses
Upon search results do not have “winter” or “summer” added in the product name, but still, it gives the correct search results. Thank thematic search.
Natural Language Search
When the user types the whole sentence instead of product name, attributes or anything related to the product. It is the same experience as going to a physical shop and telling the attendant your needs ‘I need partywear black shoes”. So, this kind of query is a Natural Language query.
Show me the best T-shirts in black color
So, these were the types of searches that the search engine classifies the search queries into. Now, you can’t see your search query in the same way as you looked before, will you? But, you also can implement a smart search engine through an enterprise search and take your searching game to the next level. Enable your search game for your eCommerce and sell every single product through the power of ‘search’.