Client
Large Real Estate Brokerage Network
EstateFlow - Property Search, CRM & Listing Automation Platform
EstateFlow is a next-generation PropTech platform built to streamline property listing management, automate broker workflows, and deliver lightning-fast property search experiences. Inexture engineered a scalable real estate CRM, multi-role dashboards, a search indexing engine, and automated listing pipelines designed for both agencies and large property networks.
Project Snapshot
Industry
Real Estate · PropTech · Listings Marketplace
Service Categories
Web Application · Backend Engineering · Search Engineering · Workflow Automation
Platform
Web CRM · Property Portal · Mobile-Friendly Frontend
Duration
5 Months
Technologies
React, Node.js, Java Spring Boot, PostgreSQL, Elasticsearch, Redis, AWS ECS & S3
Status
Live with 20,000+ active listings
About The Project
EstateFlow approached Inexture to modernize their outdated listing platform and brokerage CRM.Manual listing uploads, inconsistent data quality, and slow search performance created inefficiencies across 300+ brokers and over 20,000 properties.
The goal: Build a high-performance PropTech ecosystem that automates listings, centralizes CRM, and provides instant property search and filtering at scale.
Client Requirements
- Support 20k+ property listings
- Integrate a broker-specific CRM system
- Provide fast property search with advanced filters
- Offer analytics on leads, views & conversions
- Auto-sync properties from external portals (Zillow equivalent)
- Deliver SEO-friendly dynamic property pages
- Provide role-based access for admins, brokers & buyers
Key Challenges
- Handling heavy search queries and filter combinations
- Optimizing image-heavy property pages
- Designing a shared CRM for 300+ brokers
- Automated ingestion pipelines for listings from multiple sources
- Managing SEO-friendly dynamic URLs
- Syncing data from multiple portals without duplication
- Maintaining accurate geo-based search performance
Our Solution Architecture
Inexture built EstateFlow on a modular, scalable architecture designed for high-volume property search, automated listing workflows, and CRM operations.
High-Performance Property Search Engine
- Instant filtering (location, price, amenities, BHK, type, furnishing)
- Geo-distance search
- Autocomplete suggestions
- Real-time indexing
Automated Listing Pipelines
- External property portals
- Broker manual uploads
- XML/JSON feeds
Includes:
- Data cleaning
- Duplicate detection
- Image optimization
Broker CRM Dashboard
- Lead management
- Follow-up reminders
- Customer stages
- Inquiry timeline history
Multi-Role Platform
- Admin: approvals, reports, governance
- Broker: listing tools, leads, analytics
- Customer: saved searches, alerts, contact options
SEO-Optimized Property Pages
Dynamic URLs like:
- /property/3bhk-luxury-apartment-in-bangalore/ID-20454/
Scalable AWS Infrastructure
- ECS for microservices
- CloudFront CDN for images
- RDS + read replicas
- Elasticsearch cluster
- S3 for media storage
PropTech CRM – Functional Platform Architecture
A functional overview of the CRM modules covering leads, listings, agents, pipelines, communication, and automation – built to streamline PropTech operations end-to-end.
Listing Automation – End-to-End Workflow Diagram
This workflow shows how property listing data is validated, enriched, approved, distributed, and synchronized across channels – reducing manual effort and ensuring accuracy.
Technology Stack
A robust and scalable technology foundation powering seamless performance and future-ready growth
- Elasticsearch
- React.js
- Node.js
- Redis Cache
- Java Spring Boot
- Next.js
- PostgreSQL
- AWS ECS
- RDS
- OAuth2
- JWT
PropTech CRM Platform - System & Infrastructure Architecture
A scalable architecture view showing applications, services, databases, integrations, and security layers powering automation, CRM operations, and multi-channel listing management.
Results & Business Impact
- 4× faster property search with Elasticsearch
- 65% reduction in manual listing management
- 20,000+ properties auto-synced across multiple sources
- Broker productivity increased by 32%
- Lead conversions improved with CRM reminders
- SEO-friendly property pages increased organic traffic by 47%
Industries We Serve
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