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Ecommerce Development April 11, 2024

Ecommerce Website Development: How to Develop a Cost-Effective Online Store

Writen by Vishal Shah


As is generally agreed upon, where online shopping has become a staple of everyday life, launching an Ecommerce website development is a strategic move for businesses aiming to expand their market reach and drive sales. Yet, the whole process of developing an online store, regardless of the promised high functionality, can be daunting, when you need to take into account both your potential customers’ expectations and the limitations of your budget.

The purpose of this article is to assist you in creating an eCommerce site that is well budgeted and to do the write-ups from one’s experience and recommendations of the best ways to make these decisions. If you are a newbie in the online business field or you run your business already but still are nowhere online, our seamless step-by-step approach will guide you through the complexity of eCommerce website development and make your site successful online.

Evolution of E-commerce Website Development

The evolution of eCommerce website development is a captivating journey with the fast technology progression and the consumer mind changes destroying over time. Digitalization of the marketplace in its ” illustrated” form can be seen basically from the appearance of simple online catalogs to the development of sophisticated web platforms, powered by AI.

The Rise of Online Shopping Platforms: Mid-2000s

In the middle of the past two decades, serious e-commerce platforms with high value-added functions started to contribute to the e-commerce business. This was when the rise of giants such as Amazon and eBay started taking its full form. These introduced that we take for granted today, such as online payment systems, user reviews, and personalized recommendations. It was the advent of these innovations had made e-commerce much safer, much more convenient, and more personalized that contributed to growth in consumer trust and global online sales.

Mobile and Social Media Integration: Late 2000s to Early 2010s

Mobile internet and social media conformity in the 2000s stirred in 2010 contributed a lot to the eCommerce development. The prioritization of response websites turned out to be consequential as more and more clients used smartphones as the main means of browsing and shopping online. Social networks dramatically appeared as a key means of converting social into purchase actions for marketing and sales, thus diminishing the difference between chat settings and shopping.

Also Read: E-commerce ERP Integration: Advantages, Methods, and Best Practices

Personalization and User Experience: Mid-2010s

Around the middle 2010s could be said a trend in which the customization and the interaction between the consumer and the market became the core. AI and ML suddenly appear in many online storefronts to show more personalized recommendations, chatbots for customer service, and searches that look beforehand at things customers may want. These advancements boosted user participation and conversion and effectively defined the growing consumer expectations from the e-commerce industry.

The Current Era: Omnichannel Strategies and Advanced Technologies

In the current world, eCommerce website designs are in pursuit of omnichannel strategies and application of newly developed technologies. With the change in shopping patterns, retailers are finding new ways to maintain the same level of performance across multiple platforms, including web, mobile, and social media. AR, VR, and blockchain technology are under research, to proliferate product visualization, guarantee the transaction’s security, and the sources of supply-chains transparency. Besides that, ethical behavior and sustainability are gaining importance as consumers seek products with such a philosophy.

Looking Ahead: The Future of ECommerce

The future is bright for eCommerce website development, offering even greater and greater opportunities. As we have recently experienced the 5G technology, Internet of Things (IoT) devices, and more AI advancements, the coming eCommerce website generation will lead to higher-quality, smoother, and more personalized shopping experiences. Being in the process of the technology evolution, the ways of the business-customers connection will become more and more peculiar, resulting in not just innovative business models but the opportunities in the digital economy as well.

The journey through eCommerce site development is truly a reflection of the fluid and always-evolving nature of the digital world. Its early stages of what’s a webshop now are ancient history, e-commerce has redefined the way we shop, bringing borderless shopping to the fore.

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Benefits of Investing in Ecommerce Website Development

  • Businesses can have consumers from anywhere in the world, not just at the local shops.
  • Keep spillover from the physical shop on rent, utility, and staff costs.
  • Provide 24/7 work, and ensure that products are accessible not just during economic times but also during regular business hours.
  • Incorporate analytics into the consumer activity and tastes, as that ensures targeted marketing.
  • Offer personalized advice and set up personalized deals to improve customer loyalty and satisfaction.
  • The platform is flexible and your business will be able to keep adding new products, services, and features along the way.
  • Keep agility to launch products once in a while and marketing strategies too as competitors may counter-attack.
  • Explore an easy-to-navigate shopping experience that enables buyers to search, select, and make hassle-free payments with no hitches.
  • SEO, social media, and email marketing are what will enable the company to use lower-cost tools to penetrate a wider market with more prospects.
  • Inventory management can be streamlined and tracked in real-time from the point of orders and delivery by using integrated systems.
  • Come up with the best brand and a positive web image which will be viewed as a modern identity.
  • Extend the scope to mobile-based e-commerce platforms where people are usually making online purchases on mobile devices.
  • Get into the foreign markets and stay ahead of your competitors without the costs associated with a physical presence or using distributors as middlemen.
  • Ensure that safety mechanisms are also in place to protect customers’ data; in addition, verify that rules are followed.
  • Such eco-friendly businesses can be done by making scanty physical structures and cutting waste levels.

Cost Breakdown of Ecommerce Website Development 

DIY (Do It Yourself)

ECommerce Platform: The Platform often includes shopping carts like WooCommerce (for WordPress), Shopify, or Magento. Platform charges vary by their pricing structure.

Hosting & Domain Registration: CRUCIAL to your site’s eventual online appearance. Prices may vary per the hosting provider. It also depends on what type of hosting (shared, VPS, dedicated) you are adopting.

Additional Resources: There could be website theme templates, plugins, and extensions to build up the website functionality.

Estimated Cost: $100 to $500 and the price range is highly influenced by the selection of platforms and their added features.


Web Development Services: A freelancing web developer can be very flexible. They can do some simple web projects such as the setup of a website or something more complex such as custom features.

Hourly Rate/Fixed Project Fee: Freelancers can charge either as per the hour or completed project. It will depend on their expertise and the work complexity whether the cost will be low or high.

Estimated Cost: $500 to $1000+, this depends upon the website’s complexity and the freelancer’s expertise.


Comprehensive Services: Organizations offer comprehensive services comprising web design, programming, and Professional SEO Services, just to name a few.

Professional Team: Ability to speak to a team of knowledgeable people who have a rich background in different fields.

Estimated Cost: $10,000 – $25000+, based on the size, complexity, and level of customization; these price ranges offer clients maximum flexibility.

Ecommerce Website Development Cost Comparison Table

Cost Component




Platform & Hosting

$65 – $650+

Based on DIY + additional freelancer fees Included in agency fees 
Design & Development  Your time & effort 

$1200 – $15,000+

$35,000 – $80,000
Additional Resources


Varies, as needed Often included or additional 
Total Estimated Cost

$65 – $650+

$1200 – $15,000+

$35,000 – $80,000
Also Read: Mobile Banking App Development Cost

Cost based on the size of the website 

Single Product eCommerce Website
  • Features: Simple design and limited features.
  • Cost Range: One can buy from $190 to $8,000.
Small e-Commerce Website Using 10 – 100 Products
  • Features: Incorporating modern design techniques into the website by integrating elements such as product reviews and ratings, social media integration, and payment gateway integration.
  • Cost Range: $310 $1,000.
Medium e-commerce website (between 100 and 500 products)
  • Features: Better and more complex design with the inclusion of high-level functionality such as an advanced search system, inventory management, and integration with delivery and fulfillment.
  • Cost Range: $1,000 to $5,000.
An eCommerce Site with a Product Range of Large Size (500+ to 2500 products)
  • Features: Custom design with a broad range of options that include multilingual support, different payment systems, and many reporting and analytics functions.
  • Cost Range: $5,000 to $20,000 and more.

Website Size

Product Range


Cost Range

Single Product 

Basic design, Limited features

$190 to $8,000

Small eCommerce Website

10 to 100

Advanced design, Reviews, Social media, Payment integration 

$310 $1,000

Medium-Sized eCommerce

100 to 500

Complex design, Advanced search, Inventory, Shipping integration

$1,000 to $5,000

Large eCommerce Website

500 to 2500

Highly customized, Multilingual, Multiple payments, Advanced Analytics

$5,000 to $20,000

Cost based on the type of design and development

Based on the website of your competitor, the Design and development of an e-commerce website can be very different regardless of whether opt for the ready-made theme (plugin). or opt for a fully custom development approach. Here’s a breakdown of the costs associated with each type of design and development:

Themes and Plugins

Description: Making use of premade designs and plugins enabling additional functions. This strategy will be a personalized fit into your brand’s context with a lot of integration and plugins for some extra functionality.

Cost Range: price range of $900 – $1800

Custom Development

Description: For individual, distinctive design and special functionality things just for the very purpose Apart from the system design, there will be many other components that need to be developed, like a unique system, additional features, and application integration, among others.

Cost Range: $1800 – $20,000+

The cost ratio will mainly depend on the site design complexity, the sum of the functionalities wanted, and the level of personalized customization for the website.

Extra Read: The Ultimate Checklist for Building a Grocery Delivery App

Cost of Ecommerce Platform 

The cost of running a shop online for development with an eCommerce platform can range from minimum to maximum, which is always determined by some particular factors such as what precise platform the price model is, how big your operation is, what specific functionality you want, and whether you choose to purchase a hosted (SaaS) solution or a self-hosted platform. In the following, I will provide a summary of the cost plans that the most known platforms offer currently (the last update is 04.2023). The price indicated here might be subject to change, so it is advised to confirm the latest price of each platform from their official site.


Basic Shopify: $29/month

Shopify: $79/month

Advanced Shopify: $299/month

The higher the flame, the more advanced the features get; these include the initial vendor features and the added analytics along with lower transaction fees.


Platform Use: Free

Hosting: Ranges from $3.95 to $25. Cost for most small to medium-sized businesses should be identified as medium to high.

Domain: $10 – $20/year

Themes and Extensions: You can pay pretty much any amount from nothing to a few hundred dollars, depending on the service and your preferences.

An extension of WordPress, WooCommerce costs nothing, but will entail additional charges for hosting, themes, extensions, and maybe some other services.

Magento (Adobe Commerce)

Open Source: Compatible with any of the content management systems available, but it needs to be hosted by the web host, whose price varies.

Adobe Commerce: Pricing is a private number and a quoting system which makes it around 4-5 thousand dollars for every year.

Magento is specifically targeted at enterprises and large businesses, which requires high setup costs for servers, development, and numerous customizations of the application.


Standard: $29.95/month

Plus: $79.95/month

Pro: $299.95/month

Enterprise: Custom pricing

Bigcommerce is divided into three packages and more features are offered at a higher level such as customer segment options for abandoned cart savers and a larger amount of sales before the upgrade.


Business: $18/month (recurring annually)

Basic Commerce: $26 a month when paid in advance for a year

Advanced Commerce: $144 For an Annually billing Plan / $40/month

Squarespace is known as an ultimate eCommerce tool and while it lacks some eCommerce-specific functionalities, it still provides a reliable platform for detail-oriented businesses.


Business Basic: $23/month

Business Unlimited: $27/month

Business VIP: $49/month

Wix provides a user-friendly interface including the notably attractive selection of shopping cart features best suited for small to medium businesses.

Remember, the total cost of running an eCommerce website on these platforms will also depend on additional expenses such as domain registration, additional plugins or apps, design customization, and any transaction fees that may apply. Always calculate the total cost of ownership when choosing an eCommerce platform to ensure it fits your budget and business needs.

Cost of SEO optimization 

Ecommerce SEO entails the set of strategies that contribute to optimizing the visibility and positioning of a website on search engines. It’s divided into three main categories: search engine optimization (SEO), which has on-page SEO, off-page SEO, and technical optimization. Every group is centered on your website’s performance and search engine taking into consideration various aspects. Here’s a breakdown of the costs associated with each type of SEO optimization: Here’s a breakdown of the costs associated with each type of SEO optimization:

On-Page SEO

Optimization is a process to enhance single web pages to more more organic results and attract more relevant clicks. This is such that the vendor does content optimization, keyword research, and correct tagging is also observed.

Split by a monthly rate ranging from $500 to $5,000 or per-project fees from $1,000 to $7,500, depending on the size of a website and the scope of content strategy required.

Off-Page SEO

Devotes to external Search Engine Optimization ranking factors such as building backlinks from other websites, social media marketing, and influencer outreach as well. The aim is not only about getting your site listed but also having a successful perception between search engines and site visitors.

It ranges from $500 to over $5,000 per month. Link-building strategies and influencer cooperation may be different, as it depends on the pricing exactly from the nature of the chosen tactics, the defined goal and place, as well as the budget correspondences.

Technical Optimization

Takes care of the platform’s backend optimization, so that searches and indexing become easier as per the engines’ requirements in the current times. It means these will become site speed optimization, mobile-friendliness, and secure connections (HTTPS).

Support to the tune of $1000 to $10000+ for a one-off initiative. The cost can vary in a broad range depending on the complexity of the site and the problems along with the need for redesigning the site or minor changes to it.


ECommerce website development might seem scary at first. You might worry about making tough choices and spending a lot of money. But as we’ve talked about in this blog, setting up an online store that doesn’t break the bank is doable and can help your business grow online. It’s all about looking at your options for where to build your store, deciding whether you want to do it yourself, hire a freelancer, or go with a company, and understanding how much everything will cost from start to finish.

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